Вестник Краснодарского государственного института культуры
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Социологические науки
The relationship of innovative technologies for the development of agrotourism and promotion of environmentally friendly agricultural products of domestic production (on the example of JSC "Raduga" of the Republic of Adygea, Russia)
Gerashchenko I.N., Teslya I.V. 1

1. Krasnodar state institute of culture

Abstract:

To be studied, the potential of the agricultural enterprises of the Republic of Adygea of the Russian Federation for the development of agrotourism. Developed and presents the author´s conceptual framework of three of the city´s agricultural areas of JSC "rainbow" to a different target audience. Proposed innovative technology is the introduction of these excursions. A proven correlation to the popularity of agro-tourism and the successful promotion of environmentally clean agricultural products to the Russian domestic and foreign consumers.

Keywords: Republic of Adygea, agricultural tourism, business tours, food tours, healthy lifestyle, physical labor, environmentally friendly production and products.

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