Abstract:

This article refers to theinfluenceof foreign words on Russian language and culture. The globalization processes amplifying today only increase number of foreign-language words in the Russian language. Many of loanwords so adapted to Russian-speaking that they are frequently perceived as a native Russian. The article considers the reasons of loanwords tendency in the Russian language. The main attention is paid to the necessity of conscious attitude to loanwords.

Keywords: globalization., linguistic ecology, loanwords, foreign words