Вестник Краснодарского государственного института культуры
Электронный научный журнал

Филологические науки
Violations of language norms in adveritising discourse
Sinitsyna Yu.N., Tikhonova S.A. 1

1. Krasnodar state institute of culture

Abstract:

The article deals with the violations of language norms in the sign-board texts being a specific genre of advertising discourse. The material for the analysis is the sign-boards of Krasnodar commercial enterprises comprising foreign-language elements. The article considers the language gameon the graphic, morphological and lexical levels as violations of language norms.

Keywords: advertising discourse, sign-board text, language norm, language game.

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