Вестник Краснодарского государственного института культуры
Электронный научный журнал

Филологические науки
Appropriateness of using loan words in modern media
Dityateva N.V. 1

1. Krasnodar state institute of culture

Abstract:

This article is devoted to the urgent problem of using loan words in modern media for different purposes. Modern mass media including tv, radio and various newspapers and magazines serve as very important means of reflecting different events, changes, phenomena. Loan word is a word adopted from one language and incorporated into another language without translation. The author analyzes the classification of the loan words, using in media very often, as well as the reasons of their appearance in Russian. According to this classification, there are many groups of the loan words, which differ upon their meaning and origin. It’s very important to notice, that nowadays many foreign words are used incorrectly and baselessly in different kinds of modern mass media in spite of the presence of the synonyms in Russian language. The conclusion of the author is that the loan words can be used in different mass media very carefully and advisedly.

Keywords: mass media, loan words, classification of loan words, means of expression, pleonasm, paronym, synonym, phraseology.

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