Abstract:

The article is devoted to the problem of the use of foreign words in the urban environment. An array of foreign names in the service and services of the city of Krasnodar has been collected. The attitude of students to the problem of borrowing is revealed on the basis of a sociological survey of students of the KGIK. Since new values, norms, behavior patterns are introduced into the society through social advertising, we will consider examples of excessive use of foreign words in the urban environment.

Keywords: language ecology, foreign words, russian language, purity of speech, advertising communication.