Культурология
Ethnocultural capital in conditions of globalization and localization of cultural forms
Lavo R.S. 1
1. Krasnodar state institute of culture
Abstract:
The article substantiates the significance and role of ethnocultural archetypes and neotypes in the formation and use of ethnocultural capital as a specific form of manifestation of cultural capital in the contemporary sociocultural activity of ethno-cultural communities that support differentiating cultural diversity.
Keywords: globalization, localization, hybridization, cultural forms, archetypes, neotypes, geocultural system, ethnoculture, mass culture.
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