Benchmarking as a technique of innovation management and the way of formation of competitive advantages of sociocultural organizations
1. Krasnodar state institute of culture
The article reveals specific features of applying benchmarking in the work of social and cultural organizations. Shown in the meaning of innovative management, benchmarking is revealed as a way of forming competitive advantages of socio-cultural organization, as well as a type of innovative, interactive and creative behavior in a highly competitive market of socio-cultural services.
Keywords: innovation, innovation, innovation management, socio-cultural organization, management, benchmarking, efficiency, market of socio-cultural services, competitiveness, competitive advantages.