Вестник Краснодарского государственного института культуры
Электронный научный журнал

Социологические науки
Strategic design in art business
Zhurba E.S., Martirosyan K.M. 1

1. Krasnodar state institute of culture

Abstract:

Due to quite intensive development of art business, the research of strategic design in this sphere is especially staticized as the market demands the scientific analysis and theoretical generalization of essence and specific features of strategic design in art business. The main task of strategic design in art business consists in, whenever possible, to consider all aspects of the market of the art industry, all innovative opening in this sphere and also theoretical and practical scientific achievements in the field of rational distribution of resources, all factors of influence of the external environment, to reach optimum coordination of elements in the internal environment and it is correct to design the activity on prospect.

Keywords: Strategic design, design, the project, strategy, the principles of strategic design in art business, problems of strategic design.stages of strategic design.

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