Вестник Краснодарского государственного института культуры
Электронный научный журнал

Социологические науки
Modern technologies of marketing in the sphere of culture
Ryapina I.О. 1

1. Krasnodar state institute of culture

Abstract:

The article is devoted to the implementation of modern marketing technologies in the socio-cultural sphere. Such technologies as viral marketing, guerrilla marketing, rebranding (brand technology), digital marketing, product placement, event marketing, neurotechnologies are considered. Examples are given and characteristics of each technology are given.

Keywords: marketing, sphere of culture, client, need, tools, socio-economic phenomenon

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