Вестник Краснодарского государственного института культуры
Электронный научный журнал

Социологические науки
Specific features of marketing in the social and cultural sphere
Ryapina R.I. 1

1. Krasnodar state institute of culture


The article is devoted to the implementation of marketing features in the socio-cultural sphere. The concept, functions, tasks and directly the features of marketing are considered. Examples are given and characteristics of functions and tasks are given.

Keywords: marketing, cultural sphere, client, need, features, social and economic phenomenon

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