Культурология
Branding of the territories in the context of new strategy of cultural development of the Russian Federation
Gritsenko V.P. 1
1. Krasnodar state institute of culture
Abstract:
In article problems of territorial branding in Russia are considered. The crucial role of cultural values is proved in creation of territorial image and promotion of the territories.
Keywords: branding in the context of strategy of cultural development of Russia., branding of the territories, branding philosophy, branding
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