Социологические науки
Strategy and tactics of regional branding (Krasnodar region)
Gritsenko V.P., Kharaishvili K.V. 1
1. Krasnodar state institute of culture
Abstract:
The article discusses the positioning of Krasnodar and the region as a territory in regional Russian and global information space. Discusses the problem of improving the lifestyle and promotion of the territory brand. Outline the main trends in these areas.
Keywords: philosophy of branding, territory branding, image, ideology, brand positioning in the global information space.
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