Вестник Краснодарского государственного института культуры
Электронный научный журнал

Социологические науки
Graphic design of the web-site of the company as tool of marketing communications
Shapkina K.A., Yakhina E.P. 1

1. Krasnodar state institute of culture


The article determines the importance of developing the company´s website and defines its place as a marketing tool. Attention is focused on the design of the site in order to attract potential customers, increase the number of sales and improve the company´s image.

Keywords: web site, web design, web resource, the purpose of developing the company´s website, usability.

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