Междисциплинарные науки
Event marketing technologies in the leisure industry
Solodikhina Ya.D. 1
1. Krasnodar state institute of culture
Abstract:
The article discusses the essence of the concept of event marketing at the present stage, its tools and technologies. As a practical example teambuilding is considered as a tool to increase the economic efficiency of the company.
Keywords: marketing communications system, event marketing, teambuilding
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