Вестник Краснодарского государственного института культуры
Электронный научный журнал

Междисциплинарные науки
Event marketing technologies in the leisure industry
Solodikhina Ya.D. 1

1. Krasnodar state institute of culture


The article discusses the essence of the concept of event marketing at the present stage, its tools and technologies. As a practical example teambuilding is considered as a tool to increase the economic efficiency of the company.

Keywords: marketing communications system, event marketing, teambuilding

Сайт работает на RAE Editorial System